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Simple CRM for consultants and agencies with proposals

Consultants sell trust — and deliver through projects and proposals. Foundbase brings clients, pipeline and follow-up into one simple CRM, so sales and advisory work stay connected.

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Rasmus RowbothamSimon SkytteThor Schriver
Used by 300+ companies
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Consultants sell trust — CRM should follow the full proposal process

In consulting, every relationship matters — and every proposal process takes time. When dialogue, proposals and project plans sit in different tools, you lose sight of which clients are active and what needs follow-up.

Foundbase gives consultants and agencies one CRM for lead management and client relationships. Pipeline, notes and follow-up can link to projects and contracts, so you work from the same context from first meeting to delivered work.

CRM for consultant sales and client flow

Proposals and pipeline with shared client historyFollow-up shared between partners and consultantsCRM connected to projects and contracts in Foundbase

Why our users love us

Companies and teams use Foundbase for clearer overview and fewer systems in daily work.

“I have been looking for the right functional and user-friendly tool that can help with everything from project management, financial management, sales work, etc. The answer to this is Foundbase.”

“Foundbase has become my go-to tool for creating structure and focus in my workday. It shows me which tasks matter most today and gives me peace of mind because I know exactly what to sit down and start on.”

“What helped us most was the CRM and AI import. We imported more than 1,000 leads automatically, which made the overall onboarding process fast and smooth.”

Proposals and pipeline without lost history

A proposal process can stretch over weeks with meetings, revisions and follow-up. In CRM the conversation stays with the contact — so the next colleague does not need ten email threads to understand status.

Pipeline can match your sales flow: new enquiry, discovery, proposal sent, negotiation, won. That gives leadership visibility without making daily work heavy for consultants.

  • proposal follow-up with notes and next steps
  • pipeline tailored to consulting sales
  • client history together during handover

Client relationships that outlast one project

Many agencies grow through repeat work with the same client. Without CRM you risk missing opportunities because the relationship only exists in project folders and old proposals.

With Foundbase you can track which clients are ready for follow-up and when a framework agreement should renew. That makes CRM a tool for long-term relationships — not only new leads.

Typical consulting scenarios in CRM

What sales and follow-up look like when proposals, discovery and retainer agreements need tracking — without lost client history.

Discovery call booked

Contact moves to discovery stage with date, attendees and agenda. Owner sets follow-up after the meeting so no conversation disappears. Inbound enquiry → discovery Wednesday → task Thursday: send summary and clarify scope.

Proposal sent

Proposal is logged with amount, validity and next step. The whole agency sees status — not only whoever wrote the proposal. Proposal sent Monday → follow-up Wednesday: call and ask if they have questions on scope.

Retainer renewal

Framework agreement and renewal date link to the client. The team plans follow-up and quote well before the agreement expires. Retainer expires in 60 days → task: book review and send renewal proposal.

Repeat engagement with client

Existing client gets new work logged on the same contact record. History from previous projects is ready. Client calls with new task → new deal on same company → note: "Prefers fixed team".

Partner handover

When a partner takes over a client, notes and pipeline follow. The new owner does not start from scratch in email threads. Partner A on leave → client handed to B → full history and open tasks visible.

Lost proposal — re-engagement

Lost proposals are marked with reason and optional follow-up later. The relationship is preserved for future opportunities. Lost on budget → note: contact again in 6 months → task set for Q4.

Referral from client

Recommendation from existing client is logged with source and link. You can follow up and thank the referrer. Client A refers company B → lead with source "referral" → thank-you to A after meeting booked.

Guide: CRM for consultants and agencies

Sales flow in consulting

Consultants often sell through relationships, trust and tailored proposals. CRM should support long conversations and repeat collaboration — not only quick one-off deals.

Simple CRM for consultants gives every client and contact shared history. That makes proposal follow-up more professional and easier to share between partners and team members.

Foundbase CRM from enquiry to delivery

When an enquiry becomes a client, information should carry forward. In Foundbase, sales can register leads and agreements in CRM while consultants take over work in project management.

Contracts and budget can link to the same client, so the agency has visibility into both pipeline and finances. That means fewer systems and better connection between what you sell and what you deliver.

CRM for other industries

See CRM for freelancers, service businesses and other industries — and find the page that matches your client work.

SaaS & tech

Pipeline from demo to renewal, trials and churn risk in one CRM — without sales and success living in separate spreadsheets. Foundbase brings leads, follow-up and customer history together so you act on signals before the contract expires.

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Service businesses

Quotes, repeat client projects and service agreements in one CRM — without sales and delivery working in separate systems. Foundbase gives visibility into leads, follow-up and customer history from first meeting to next project.

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Freelancers

Leads, quotes and follow-up in one light CRM — without enterprise setup that eats your time. Foundbase helps you follow up on time and connect sales to contracts and tasks when the client says yes.

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Associations & NGOs

Members, sponsors and volunteers together in one CRM — without spreadsheets and personal lists. Foundbase gives boards and coordinators shared visibility into follow-up, agreements and next contact.

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Sports clubs

Sponsors, members and events together in one CRM — without spreadsheets that disappear between seasons. Foundbase gives the board shared visibility into follow-up, agreements and next contact.

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Construction trades

Quotes, site visits and jobs together in one CRM — without inbox chaos when you are out on site. Foundbase gives office and tradespeople shared visibility into customers, follow-up and agreements.

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E-commerce

B2B wholesale, support and repeat orders together in one CRM — as a complement to webshop and checkout. Foundbase gives sales and support shared customer history, pipeline and follow-up.

Read more

Other tools that work well with CRM

A CRM delivers the most value when customers, follow-ups and sales do not stand alone. In Foundbase, CRM connects with tasks, contracts, budgets and automations so your team can carry relationships from first conversation to concrete work, agreement and follow-up.

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Project management

Turn sales work into concrete tasks. Create tasks from customers, leads and deals, assign ownership across the team and follow up on the work that needs to happen after the next conversation.

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Contracts

Create, send and sign contracts directly from Foundbase. Keep agreements linked to customers, leads and deals so the team can see the connection between relationships, dialogue and signed agreements.

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Budget tool

Get visibility on budgets, revenue and financial scenarios when new customers, agreements and projects affect the business. Use the budget tool to connect sales and finance more closely.

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Automations

Automate follow-ups, reminders and internal processes across CRM, tasks, contracts and integrations. Save time on routine work and make it easier to follow up on leads and customers at the right time.

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Want to know more?

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See the platform in action and get a quick overview of the core workflows.

Simon SkytteLasse, Foundbase teamRasmus Rowbotham

Let's show you what Foundbase can do!

We're always ready to show you what Foundbase can do. You're also always welcome to visit our lovely office in Odense, Denmark

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Frequently asked questions

Yes. Foundbase is simple CRM for consultants who want structure without enterprise complexity. Start with contacts, pipeline and follow-up — and expand with projects and contracts as needed.

Yes. You can register status, notes and next steps for each client and opportunity. That makes it easier to prioritise follow-up and see where proposals stand in the process.

When a client says yes, work can continue as projects and tasks in Foundbase — with the same contact history. Sales and delivery share context without manual handover.

Most use stages such as new enquiry, discovery, proposal sent, negotiation and won. Pipeline can match your sales flow — what matters is owner and next step on each deal.

Yes. The contact has one history: meeting notes, proposal status and agreements. Partners and consultants can take over without reading ten email threads to understand status.

Framework agreements and renewal dates link to the client. Follow-up is set proactively so you renew — not only react when the contract expires.

Yes. Many solo consultants start with contacts, pipeline and follow-up. The platform grows with you if you later build a team or agency.

CRM is the core for many agencies, but Foundbase also includes project management, contracts with e-signing and budget. Everything in one workspace — fewer systems between sales and delivery.