E-commerce & webshops
Get more control over customers, tasks and growth
Foundbase helps e-commerce teams manage customers, suppliers, campaigns, tasks, budgets, agreements and workflows in one workspace.
E-commerce is not only about products and orders. Behind a successful webshop, there is customer service, marketing campaigns, supplier agreements, product launches, budgets, partners and internal tasks.
When all of this is managed in separate tools, it becomes hard to connect day-to-day operations with growth. Marketing may work in one system, finances in another and supplier agreements in email threads or folders.
Foundbase gives e-commerce teams one workspace where customers, tasks, agreements, budgets and projects can be managed more clearly.
CRM for customers, partners and suppliers
Foundbase can be used to track important relationships — B2B customers, suppliers, partners, influencers, agencies, distributors or larger accounts that need personal follow-up.
The CRM makes it possible to gather conversations, notes, agreements and next actions so relationships do not live only in the inbox.
Plan campaigns and launches
E-commerce teams often work with campaigns, seasons, product launches and content plans. In Foundbase, these can be planned as projects with tasks, deadlines and owners.
That makes it easier to coordinate marketing, purchasing, inventory, design, copy, advertising and customer service.
Budgets and growth visibility
Webshops need visibility into campaign budgets, expected revenue, expenses, supplier costs and growth scenarios. Foundbase can help bring budget work closer to the tasks and campaigns that drive revenue.
That makes it easier to see which initiatives need resources and where finances should be tracked more closely.
In Foundbase, customers, campaigns and operations stay connected
Keep B2B customers, partners and suppliers in CRMPlan campaigns and launches as projectsCoordinate marketing, purchasing and customer serviceCollect supplier agreements and documentsTrack campaign budgets and growth scenariosLink tasks to the relationships that drive revenue
Built for how e-commerce teams work
Connect marketing, purchasing, B2B relationships and operations — so campaigns and supplier flows do not run in silos.
Common ways e-commerce teams use Foundbase
Webshops need to coordinate marketing, purchasing, B2B relationships and operations — often across multiple channels. Foundbase helps collect customers, campaigns and agreements in one view.
How to keep B2B customers and suppliers together
Collect B2B customers, partners and supplier contacts in CRM — with notes, agreements and next actions on each relationship.
How to plan campaigns and launches
Structure campaigns as projects with tasks and deadlines — so marketing, purchasing and customer service work toward the same launch date.
How to coordinate marketing and purchasing
Assign tasks across the team with clear ownership — so campaigns, assortment and supplier flows do not run in silos.
How to track campaign budgets
Plan and follow budgets for campaigns and growth initiatives — so spend and expected impact can be compared over time.
How to store supplier agreements
Keep supplier and partnership agreements together and linked to the right relationship — so terms and documents are easy to find.
How to automate follow-up on inquiries
Make sure B2B inquiries and partner requests get follow-up on time — without everything being handled manually in the inbox.
Guide: Foundbase for e-commerce and webshops
Foundbase for e-commerce and webshops
Foundbase is a work management platform for e-commerce businesses and webshops that want to manage customers, campaigns, tasks, agreements, suppliers and budgets in one workspace.
For webshops, Foundbase can create better structure around marketing, suppliers, product launches, partners and customer service — relevant for smaller shops, B2B e-commerce, D2C brands and growing teams.
Foundbase can be used alongside other e-commerce tools such as shop platforms, payment solutions, email marketing, accounting systems, automation tools and analytics via integrations and API.
Want to know more?
Try live demo
See the platform in action and get a quick overview of the core workflows.
Let's show you what Foundbase can do!
We're always ready to show you what Foundbase can do. You're also always welcome to visit our lovely office in Odense, Denmark
Get started for free
Start your 30-day free trial (no credit card required) and start structuring your startup in just a few minutes.
FAQ about Foundbase for e-commerce and webshops
Yes. Foundbase can be used for customers, suppliers, campaigns, tasks, budgets and agreements.
Yes. Campaigns and launches can be created as projects with tasks, deadlines and owners.
Yes. CRM can be used for B2B customers, partners, suppliers, agencies and other relationships.
Yes. Agreements and documents can be gathered and linked to relevant contacts or projects.
Yes. Foundbase can work alongside other systems through integrations and API.