
Beginner GTM: Choose Your First Go-to-Market Channel and Get Your First Customers
This guide makes go-to-market easy for beginners. You learn how to pick your first GTM channel, build a simple customer flow, and get started fast.
Rasmus RowbothamGuides & Tips
Get insights, tips and tricks to build and create your dream business. From project management to funding - we share everything we know.

This guide makes go-to-market easy for beginners. You learn how to pick your first GTM channel, build a simple customer flow, and get started fast.
Rasmus Rowbotham
This guide makes go-to-market easy for beginners. You learn how to pick your first GTM channel, build a simple customer flow, and get started fast.
Rasmus Rowbotham
A fully updated deep-dive guide to all startup tools you need to grow, automate and scale — including comparisons, workflows and a 90-day plan.
Rasmus Rowbotham
A beginner-friendly but expert-level guide to designing a powerful project template in any project management tool. Covers structure, phases, fields, workflows, roles, and automation that help teams deliver consistently and faster.
Rasmus Rowbotham
This guide explains step by step how a free project management tool can be configured as a scalable project system – with concrete boards, fields, rules and governance that work in a startup from day one. The focus is not on listing tools, but on the underlying structure that makes free plans robust in practice.
Rasmus Rowbotham
A well-structured CRM pipeline is the backbone of every sales organization. This guide walks through step-by-step how to design a pipeline that reflects your actual sales process, removes bottlenecks, and boosts conversions—with concrete examples, metrics, and frameworks.
Rasmus Rowbotham
A CRM is only as strong as its data quality. This expert guide explains how to build a sustainable data quality framework that prevents outdated contacts, duplicate records, and inaccurate forecasts.
Rasmus Rowbotham
This article explains how to systematically build and operate a behavioural lead-scoring engine within your CRM sales flow – including step-by-step workflows, measurable benchmarks and decision logic.
Rasmus Rowbotham
This guide walks you through how to build a business budget for your startup – step by step, without financial jargon. Learn how to structure expenses, revenue, and runway so you gain full financial control from day one.
Rasmus Rowbotham
A lead is a person or company showing potential interest; a deal is a tracked sales opportunity with value, probability, and a target close date. This guide translates the distinction into concrete data structures, validation rules, and workflows that improve pipeline quality and forecasting.
Rasmus Rowbotham