Guides & Tips

Foundbase Guides

Get insights, tips and tricks to build and create your dream business. From project management to funding - we share everything we know.

begynder-go-to-market-forste-kanal
18 min.
Entrepreneurship

Beginner GTM: Choose Your First Go-to-Market Channel and Get Your First Customers

This guide makes go-to-market easy for beginners. You learn how to pick your first GTM channel, build a simple customer flow, and get started fast.

Rasmus RowbothamRasmus Rowbotham
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begynder-go-to-market-forste-kanal
Entrepreneurship
18 min.

Beginner GTM: Choose Your First Go-to-Market Channel and Get Your First Customers

This guide makes go-to-market easy for beginners. You learn how to pick your first GTM channel, build a simple customer flow, and get started fast.

Rasmus RowbothamRasmus Rowbotham
#go to market #beginner gtm #first customers +1 flere
startup-vaerktoejer-til-at-komme-i-gang
Entrepreneurship
20 min.

Startup Tools 2025: The Complete Founder Tech Stack Guide (Updated)

A fully updated deep-dive guide to all startup tools you need to grow, automate and scale — including comparisons, workflows and a 90-day plan.

Rasmus RowbothamRasmus Rowbotham
#startup tools #tech stack #crm tools +2 flere
saadan-designer-du-den-perfekte-projektskabelon
Project Management
18 min.

How to Design the Perfect Project Template in a Project Management Tool

A beginner-friendly but expert-level guide to designing a powerful project template in any project management tool. Covers structure, phases, fields, workflows, roles, and automation that help teams deliver consistently and faster.

Rasmus RowbothamRasmus Rowbotham
#project template #project management #project structure
strategisk-brug-af-gratis-projektstyringsvaerktoej
Project Management
18 min.

Strategic use of a free project management tool: How to design a scalable setup without paying for licenses

This guide explains step by step how a free project management tool can be configured as a scalable project system – with concrete boards, fields, rules and governance that work in a startup from day one. The focus is not on listing tools, but on the underlying structure that makes free plans robust in practice.

Rasmus RowbothamRasmus Rowbotham
#free project management tool #freemium project management #project management for startups +3 flere
crm-pipeline-design-salgsflow-der-konverterer
CRM & Sales
18 min.

CRM Pipeline Design: How to Build a Sales Flow That Actually Converts

A well-structured CRM pipeline is the backbone of every sales organization. This guide walks through step-by-step how to design a pipeline that reflects your actual sales process, removes bottlenecks, and boosts conversions—with concrete examples, metrics, and frameworks.

Rasmus RowbothamRasmus Rowbotham
#crm pipeline #sales flow #crm design +2 flere
crm-datakvalitet-vedligeholdelsessystem
CRM & Sales
18 min.

CRM Data Quality: How to Build a Maintenance System That Keeps Your Sales Data Accurate

A CRM is only as strong as its data quality. This expert guide explains how to build a sustainable data quality framework that prevents outdated contacts, duplicate records, and inaccurate forecasts.

Rasmus RowbothamRasmus Rowbotham
#crm data quality #data maintenance #crm deduplication +2 flere
adfaerdsbaseret-lead-scoring-engine-crm
CRM & Sales
18 min.

How to Build a Behavioural Lead-Scoring Engine in Your CRM

This article explains how to systematically build and operate a behavioural lead-scoring engine within your CRM sales flow – including step-by-step workflows, measurable benchmarks and decision logic.

Rasmus RowbothamRasmus Rowbotham
#lead scoring #CRM #behavioural scoring +2 flere
virksomhedsbudget-for-startups
Funding
18 min.

Startup Business Budget: The Beginner-Friendly Step-by-Step Guide to Financial Planning

This guide walks you through how to build a business budget for your startup – step by step, without financial jargon. Learn how to structure expenses, revenue, and runway so you gain full financial control from day one.

Rasmus RowbothamRasmus Rowbotham
#business budget #startup finance #financial planning +3 flere
crm-lead-vs-deal-forskel
CRM & Sales
18 min.

Lead vs Deal in CRM: The precise operational difference and how to implement it

A lead is a person or company showing potential interest; a deal is a tracked sales opportunity with value, probability, and a target close date. This guide translates the distinction into concrete data structures, validation rules, and workflows that improve pipeline quality and forecasting.

Rasmus RowbothamRasmus Rowbotham
#crm #lead vs deal #pipeline +5 flere